The DeDrizzler.

Creating a reason to put Mike’s Hot Honey on the holiday table.

The DeDrizzler. Ad Campaign Main Video

🤕Challenge

Mike’s Hot Honey wanted to associate itself with all the cooking, baking, party throwing and eating that happened throughout the holiday season.

🧐Insight

You wouldn’t put just any condiment on the holiday table. A plastic bottle doesn’t belong next to the fancy china that comes out once a year. Gravy has a boat. What could Mike’s Hot Honey have?

🥳Solution

Introducing The DeDrizzler. The first ever hot honey decanter that’s beautifully hand-crafted by glass artist Cedric Mitchell to enhance every sweet and spicy note of Mike’s Hot Honey while looking damn good on your holiday table.

Mike’s Hot Honey x Another Thing_DeDrizzler – Launch