BREADerment.

In year two of bringing The Betterment Effect to life, Betterment wanted to connect with more potential investors by showcasing more things you could do while Betterment handled the investing for you.

Since Betterment is focused on making you “bread,” you have more time to do other things. Like baking bread, perhaps.

We introduced BREADerment, bringing back Drake Maye alongside his wife, baking influencer Anne Michael Maye. The campaign featured a spot showing how they spent the offseason baking bread, then brought it to life with Anne Michael releasing their recipe on social and giving away the actual bread through a social-driven pop-up at a popular Boston bakery.