You Have To Try It To Understand.

Going into summer, Long Drink wanted to drive awareness and recruit new drinkers. But while the product was unlike anything else on the market, that same uniqueness also made it difficult to explain.

Curiosity creates allure. People are drawn to things they can’t quite explain. Long Drink and the Finnish culture it comes from are unlike anything else, making them experiences you have to try to understand.

We turned Long Drink’s biggest challenge into its greatest advantage. By leaning into the intrigue of Finnish culture and the brand’s one-of-a-kind taste, we transformed curiosity into trial with a simple message: “You have to try it to understand.”