The Betterment Effect.

Betterment challenged us to work with them to develop an emotionally resonant brand platform to make more people aware that Betterment is the smarter, more empowering way to invest.

With anxiety, confusion, and regret dominating financial decision-making (especially among younger generations), the world craved a financial platform that would make users feel better now, not just in the distant future.

We used Betterment’s athlete partnerships with Drake Maye, Arike Ogunbowale and Jackson Koivun to personify how Betterment quietly works in the background, so you can focus on living your life while still making smart, confident financial moves.
Enjoying the offseason while working on your game? That’s the Betterment Effect.