Rebound & Recover.

Connecting a new recovery offering to the intensity of March Madness.

Rebound & Recover. Ad Campaign Main Video

🤕Challenge

Make Planet Fitness’s elite Black Card offering, that gives access to high-end massage equipment, a part of culture.

🧐Insight

For sports fans, March Madness is one of the most stressful times of the year. A buzzer beater can take more out of you than a workout

🥳Solution

We put their relaxing spa equipment on a bus and brought it to fans who needed to recover from heartbreaking losses. The Rebound & Recover program showed up at the Sweet 16, Elite 8 and Final 4.