In being named Mike’s Hot Honey’s AOR, Another Thing was tasked with developing a longstanding creative platform and a series of breakthrough spots that that positioned Mike’s Hot Honey not just as an ingredient or collab partner, but as a lovable, regularly used condiment.
🧐Insight
When people start drizzling, they instantly want Mike’s on everything. The only other time people eat with that much joy and creativity is when they’ve got the munchies.
🥳Solution
To launch Mike’s Hot Honey’s new creative platform and CTA, we didn’t just tell the world to Drizzle the Mike’s,we also reassured them…You’re not stoned. It’s just that good.
