Doing the same thing over and over again and expecting different results is the definition of insanity. That’s why you need another thing.
A thing that turns conversations into campaigns rather than the other way around.
A thing that starts with social-first insights to deliver unexpected, but wildly relatable brand ideas.
A thing that can do both the thinking and the making.
We’re Another Thing.
A full service, entrepreneurial agency partner relentlessly focused on doing anything but the same thing.
Who’s behind 
?
Nick Kaplan is a highly awarded creative leader whose work has shaped culture, built brands, and earned attention the hard way – by being impossible to ignore. He’s done it at some of the most iconic agencies in the world, including Wieden+Kennedy, 72andSunny, and Le Truc. Not that his dad cares – he still thinks Nick should have been a lawyer.
Kimmy is a creatively-driven account leader with a track record of leading iconic brands such as KFC, Allstate, Bayer, and Samsung. She’s known for building collaborative, high-performing teams and fostering client partnerships rooted in trust, momentum, and great work. Equal parts strategic and human, Kimmy thrives on finding win-win solutions and bringing immaculate vibes to the room.
Chris is a prolific snacker and entrepreneur who is somewhere between an idea and an algorithm. Chris founded the digital agency Genuine by blending code, creativity, and a bit of chaos. That mix led to breakthrough work for global brands in social and digital – back when there was no playbook for those things. But what mattered most was building a culture where creativity, technology, and strategy worked in sync and brought out the best in each other. And with AI reshaping everything, that kind of culture has never mattered more.
Mike Cassell is widely considered the top 6’8” redheaded strategist in all of advertising – possibly the only one, but still. Equal parts social and brand strategy, Mike cut his teeth at Genuine, Saatchi & Saatchi, and MullenLowe, where he helped launch award-winning campaigns for brands like Burger King, Scotts, Credit Karma, and others. He brings a deep understanding of internet culture, social behavior, and brand building – and knows how to turn all three into growth.
Our Projects
The Betterment Effect.
You Have To Try It To Understand.
The DeDrizzler.
BREADerment.
The Drizzler.
Tax-cident.
Butter Culture.
Rebound & Recover.
Drizzle the Mike’s.
Sauce-Proof Yourself.
Testimonials
Careers
Want to join this thing?
We’re building something different here. So we’re looking for people excited to help us reimagine how an agency thinks and works for modern brands. There’s no playbook for this – we’re rewriting our own. That’s why we want people who thrive in the chaos that is the current industry’s technological upheaval. Because disruption means opportunity. We’re looking for some chaos-loving friends:
- Strategists who know that brand and social strategy aren’t separate things.
- Creative inventors and instigators who want to do anything but the same old thing.
- Social Creators who don’t just talk social – they make things.
- Frustrated, innovation-focused agency leaders – done with the big agency bureaucracy things – who would rather work somewhere fun…things.
Title: Integrated Producer
Location: Richmond, Boston
We’re looking for ad agency producers to be the operational engines behind fast moving modern campaigns. A blend of project manager, creative partner, and logistics lead who can take a 360 idea from concept to delivery without dropping a pixel. You’ll also help orchestrate cross functional teams, manage budgets and timelines with precision in an egoless, creatively passionate environment.
Title: Comms Planner
Location: Fully Remote, Richmond, Boston
A comms planner is the strategic architect who decides not just what the brand should say, but where, when, and why it will matter. At Another Thing – we have a particular focus on Comms peeps who are equally adept at social as they are a big 360 campaigns. They translate brand strategy into a channel strategy that aligns business goals with cultural moments and consumer behavior, ensuring every message lands with purpose. Do you have one eye on the data and one on the culture? We’d love to chat.
Title: Art Director
Location: Fully Remote, Richmond, Boston
We are looking for art directors who bring taste, craft, and a clear point of view to every project. AD’s who can translate strategy into beautiful, culturally aware visual ideas across every channel (especially social and broadcast) This person knows how to collaborate with writers, producers, and creative directors to turn concepts into fully realized campaigns, social content, video, and retail moments.
Any of this sound like you? Let’s talk.